Check out this SlideShare Presentation: Sarah Lloyd & James Long: Ten Things We Know About Digital MarketingView more presentations from StartWithXMLLondo...
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For those just diving into the realm of social media, social networks are sites that allow you to create an online presence for yourself. If managed properly, this presence can be a very powerful tool and enables clients and prospective clients to find you and get to know you and your business. Typically, these networks allow you to share information within the community of the site. In the beginning we had MySpace and Facebook, social networking sites have now expanded to the worlds of Linkedin, Twitter, Digg and Stumble...
This video ROCKS and helps you understand the phenomenon surrounding Social Media!...
Are you wondering whether to hire a Virtual Assistant to help you with your Social Media Marketing? Entrepreneur.com has published a great article on the benefits of outsourcing to a VA. Enjoy! Should You Outsource Your Online Presence? - Social Media Marketing - Entrepreneur.comPosted using ShareTh...
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but...
The basics of setting a goal is an open secret known by top-caliber athletes, successful businessmen and businesswomen and all types of achievers in many different fields. The basics of setting goals give you short-term and long-term motivation and focus. They help you set focus on the acquisition of required knowledge and help you to plan and organize your resources and your time so that you can get the best out of your life.Setting clearly defined short term and long term goals will enable you to measure your progress and...
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs. 1) Navigation purposesA sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate...
When it comes to your website, extra attention should be paid to every minuet detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well. 1) Do not use splash pagesSplash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason...
Like anything else, you’ll get out of Google Adsense what you put into it. The following optimization tips can help you grow your Google Adsense dollars:Write interesting content and write every day. Have more than one site. The more sites you have, the more ads have the potentialto get clicked.Set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout. Experiment!Change the ad layout and notice which layout works the best for you. There...
It’s the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relecvancy and ease of navigation to tricks like keyword stuffing, link farming, etc. The term used for people to...
You can build your list simply by writing articles, whether you have thought of it or not.Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.So,...
Here are six ideas to help you start your viral marketing campaign:1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of...
When you purchased an item or availed of a service of a certain establishment and are satisfied with what you got, don’t you recommend that to a friend? And when you give your recommendation, doesn’t your friend buy or avail of it as well? More often than not, we express our satisfaction with some product or service by telling our friends and relatives about our experience. Some of them will actually try the same product or service that we recommended. Essentially, we have just successfully advertised the product through word-of-mouth...
Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.Any web developer worth his salt should know about search engine optimization or SEO.This is the key towards building an effective web...
